Case Study · Mixed-use district

Mixed-use district programmed as one destination

Foot traffic recovered slowly after the pandemic. Retail percentage rent flatlined. Residents and office tenants experienced the district as five unrelated buildings.

Asset

U.S. Sunbelt

Partner

REIT-owned destination

Status

In production

By the numbers

Programmed ↑Event and sponsorship revenue, year over year
Retail %Percentage rent recovered to pre-pandemic plus
RenewalsResidential renewal rate moved to the top of market

Context

Roughly a million square feet across office, residential, retail, hospitality, and civic uses in a single master-planned envelope. The asset had every ingredient of a modern destination on paper. In practice, none of the uses spoke to each other operationally.

Approach

A single operational platform across all uses. Programmed events coordinated through a central calendar. A digital front door for residents and tenants. AI agents handling pre-conditioning across ballrooms, conference space, and amenity floors. Retail anchors plugged into the platform for traffic visibility.

Outcome

Programmed-event revenue multiplied. Retail percentage rent recovered. Residential renewal rates stabilized at the high end of the market. The destination is now bid by infrastructure-grade capital, not just CRE capital.

“When all five uses run on one platform, the destination starts behaving like a destination.”

— General manager, destination side

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