Case Study · Innovation campus

Innovation campus, connectivity as a revenue line

Tenant connectivity unreliable across the campus. No shared services layer between buildings. Leasing velocity below underwrite. The promised "innovation" of the campus was on the brochure, not in the operations.

Asset

U.S. secondary market

Partner

University-affiliated developer

Status

In production

By the numbers

ARR ↑Connectivity-as-a-service, new recurring line
VelocityLeasing velocity back to underwriting plan
RetentionFirst-cycle renewal rate ahead of comp set

Context

A multi-building campus combining research, office, hospitality, and ground-floor F&B. The campus was designed for a tenant base that expects carrier-grade connectivity, in-building cellular, and shared programming. The operating reality fell short of the brochure.

Approach

Carrier-grade Wi-Fi, in-building cellular, and an IoT mesh deployed across every building in the footprint. A tenant-experience platform tying the campus together for residents and visitors. Connectivity-as-a-service priced as a tenant-paid line. Programming team supported by an event-coordination agent.

Outcome

A new recurring revenue line on the rent roll: connectivity-as-a-service. Leasing velocity recovered to the underwrite. Tenant retention improved at the first renewal cycle. The campus now performs against the marketing.

“We promised tenants an innovation campus. Now we run one.”

— Director of operations, campus side

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